sunscreen
branding // marketing
Repositioning Sun Protection for the Modern Consumer
SYAGI is a premium sunscreen brand designed for conscious, modern consumers who value skincare, protection, and aesthetic simplicity. x-aixs was responsible for full brand identity development, packaging design, and digital marketing strategy. Our goal was to reposition sunscreen from a seasonal product to a daily lifestyle essential.
The Challenge
Overcrowded skincare market
Generic packaging in the sunscreen category
Low emotional connection with target audience
Need for strong digital-first presence
The brand needed a modern, clean identity that builds trust and stands out both on shelves and online.
Repositioning Sun Protection for the Modern Consumer
SYAGI is a premium sunscreen brand designed for conscious, modern consumers who value skincare, protection, and aesthetic simplicity. x-aixs was responsible for full brand identity development, packaging design, and digital marketing strategy. Our goal was to reposition sunscreen from a seasonal product to a daily lifestyle essential.
The Challenge
Overcrowded skincare market
Generic packaging in the sunscreen category
Low emotional connection with target audience
Need for strong digital-first presence
The brand needed a modern, clean identity that builds trust and stands out both on shelves and online.
Repositioning Sun Protection for the Modern Consumer
SYAGI is a premium sunscreen brand designed for conscious, modern consumers who value skincare, protection, and aesthetic simplicity. x-aixs was responsible for full brand identity development, packaging design, and digital marketing strategy. Our goal was to reposition sunscreen from a seasonal product to a daily lifestyle essential.
The Challenge
Overcrowded skincare market
Generic packaging in the sunscreen category
Low emotional connection with target audience
Need for strong digital-first presence
The brand needed a modern, clean identity that builds trust and stands out both on shelves and online.
Our Solution
Branding
Logo Design
Brand Guidelines
Color System
Typography Kit
Packaging Design
Box Design
Label Design
Insert Card
Mockup Renders
Marketing Strategy
Target Audience Research
Campaign Concept
Social Content Plan
Launch Playbook
Our Solution
Branding
Logo Design
Brand Guidelines
Color System
Typography Kit
Packaging Design
Box Design
Label Design
Insert Card
Mockup Renders
Marketing Strategy
Target Audience Research
Campaign Concept
Social Content Plan
Launch Playbook
Our Solution
Branding
Logo Design
Brand Guidelines
Color System
Typography Kit
Packaging Design
Box Design
Label Design
Insert Card
Mockup Renders
Marketing Strategy
Target Audience Research
Campaign Concept
Social Content Plan
Launch Playbook
Visual Identity Direction
Primary Colors:
Warm sand, sunset orange, soft beige
Typography:
Modern sans-serif (clean, confident, readable)
Design Style:
Minimal layout, high white space, bold SPF labeling
Visual Identity Direction
Primary Colors:
Warm sand, sunset orange, soft beige
Typography:
Modern sans-serif (clean, confident, readable)
Design Style:
Minimal layout, high white space, bold SPF labeling
Visual Identity Direction
Primary Colors:
Warm sand, sunset orange, soft beige
Typography:
Modern sans-serif (clean, confident, readable)
Design Style:
Minimal layout, high white space, bold SPF labeling
Works
Works
Works
FAQ
Clear Answers. No Guesswork.
What services does x-axis specialize in?
Do you work with startups or enterprise clients?
What industries do you usually work with?
What is your design process like?
How long does a project usually take?
FAQ
Clear Answers. No Guesswork.
What services does x-axis specialize in?
Do you work with startups or enterprise clients?
What industries do you usually work with?
What is your design process like?
How long does a project usually take?
FAQ
Clear Answers. No Guesswork.
What services does x-axis specialize in?
Do you work with startups or enterprise clients?
What industries do you usually work with?
What is your design process like?
How long does a project usually take?